![]() ![]() ![]() There’s MyWardrobe – from former Whistles CEO Jane Shepherdson, who has said she wants renting clothes to be as commonplace as renting a car HURR, who have teamed up with Selfridges and Hirestreet, which aims to take things mainstream, providing rental for M&S. Byrotation is a peer to peer lending app, charging a borrower per loan and taking a percentage from lender and renter. Fashion rental platforms all have slightly different business models. Room for rent Meanwhile, around the same time as PLT’s announcement a genuinely important fashion industry innovator – rental platform Onloan – announced that it was pressing pause, leaving a gap in the sustainable fashion ecosystem. It may help soothe investors, but it is unlikely to decarbonise fashion. But to push out more fast fashion and then recirculate it later seems like the fashion equivalent of carbon capture storage. Of course reselling, reusing and extending the lifespan of garments is critical in the fight to bring some sanity into the fashion cycle. And, in something of a plot twist, alongside the brand’s runway show came the announcement that it will launch a pre-owned resale marketplace later this year “in a bid to encourage its shoppers to embrace sustainability”. It didn’t seem to matter that this show was not officially part of fashion week – it had all the ingredients of a smash hit, including a social media superstar turned creative director, Molly-Mae Hague. Coverage was dominated by the launch of a new collection from one of the fastest models of production and e-retail, Pretty Little Thing, owned by the Boohoo group. London fashion week – which ended this week – showed there still isn’t one. How do you solve a problem like the global fashion industry? From the declining lifespan of clothes to the lightning metabolism of fashion consumerism and the increased reliance on petroleum-based synthetic fibres, this is one industry desperate for an ecological plan. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |